LOUISVILLE, Ky. & BUENOS AIRES, Argentina–(BUSINESS WIRE)–OvareGroup, a Louisville-based media and marketing communications holding company, today announced its significant investment in Togetherwith, a full-service global advertising agency with offices in Buenos Aires, Mexico City and New York that combines creation to production services, integrated content, technology, data and media. The move marks the official launch of Togetherwith USA, which includes a 15,000 square foot production studio in Louisville. Through this investment, Togetherwith USA will have access to OvareGroup’s expansive offices in Miami, Cincinnati, Columbus and Toronto, and its capabilities will be integrated into OvareGroup’s existing marketing services portfolio that supports clients such as GE Appliances, Christus Health, Darden Restaurants, KFC, Baptist Health and Brown-Forman. Financial terms were not disclosed.
Formerly FCB Buenos Aires, the agency was acquired in 2015 by CEO Santiago Puiggari and rebranded in 2019 as Togetherwith alongside advertising leaders Lulo Calió, CCO; and digital director Cruz Mujica Lainez. Togetherwith counts among its customers world-class brands such as Stellantis, Jeep, RAM, Chrysler, Coca-Cola, Holcim, TravelX and Lightning Bolt.
“Togetherwith is recognized for its high caliber talent, award-winning creativity and unique cross-cultural structure, which enables its teams to work seamlessly with clients, talent and agencies in Latin America and North America,” said said John Paulson, president and chief revenue officer at OvareGroup. “From a strategic and creative perspective, this is a phenomenal combination that we look forward to implementing on behalf of our clients.”
“Through our relationship with OvareGroup, we are able to realize a significant opportunity to amplify creativity and creative ideas and merge them into our client offering across the United States, South America and Canada – a need that has become more punctuated by the pandemic as distributed workforces become the norm,” said Puiggari, a 20-year advertising veteran and FCB Global and Gray Group alum who most recently served as CEO of McCann Erickson. Buenos Aires.
The news follows OvareGroup’s announcement last year that it had invested in JIBE, a Vancouver-based e-commerce agency.
For more information, visit www.ovaregroup.com.
OvareGroup is a private holding company based in Louisville, KY, with businesses specializing in content development, marketing technology and strategic services. We are relentlessly focused on delivering highly creative and cost effective content solutions quickly and at scale. We operate worldwide with offices in Buenos Aires, Cincinnati, Columbus, Los Angeles, Mexico City, Miami, New York, San Francisco, Toronto and Vancouver. Through our OvareVentures division, we build, acquire and invest in businesses that can benefit from the working synergy of the OvareGroup suite of services. For more information, visit ovaregroup.com.
Togetherwith is a full-service global agency that leverages world-class creative with production services, integrated content, technology, data and media for clients such as Stellantis, Jeep, RAM, Chrysler, Coca -Cola, Holcim, TravelX, Roche, ITBA, Navent, Grupo Supervielle and Lightning Bolt. With offices in Buenos Aires, Mexico City and New York, our collaborative model creates fast, agile solutions that drive brands forward. For more information, visit https://togetherwith.com/.